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In an age which relies increasingly on social media, how can arts organisations create engaging content across multiple online platforms? As social media platforms are developing and changing very quickly, to what extent should cultural organisations be investing time and money, and what’s the most strategic and effective way to do this?

A panel will consider how to create innovative content, deal with the increased demand for live/real-time interactions, interact with younger audiences on platforms such as Instagram and Snapchat, and embrace new technologies and platforms.

Panellists include James Baggaley (Strategy Director at digital design company Made Media), James Fleury (Founder & Director of music marketing agency Nouvague), Nick Mulligan (Social Content Editor, National Theatre), and Oonagh Murphy (arts manager, writer and lecturer at Goldsmiths, University of London, working on emerging technologies for cultural organisations).

YPIA is hosting this discussion in association with the National Theatre. The event will take place in their Clore Learning Centre, in the Cottesloe Room. 

Tickets will not be available on this page, but are instead on sale from the National Theatre website below. If you have a YPIA membership you will receive newsletters with a voucher code that gives you 50% off the ticket price. 

VISIT THE NATIONAL THEATRE WEBSITE TO BOOK YOUR TICKET NOW