Ever wondered what it takes to persuade someone to voluntarily hand over thousands of pounds to a charitable organisation?

Interested in learning more about the science behind successful fundraising, and taking away actionable tips you can start applying tomorrow?

Grab your white coat and goggles for this interactive panel event where you'll hear from industry-leading experts Dana Kohava Segal, Marina Jones and Dr Joshua Balsters, who apply behavioural science to fundraising every day, with roaring success.

The event will include an introduction to behavioural science, the ethics around using these principles, and case studies from charitable organisations.

As well as the opportunity to have our experts work their magic on your current fundraising conundrum. Whether you're looking to improve your online donation page, or need help working up copy to encourage your supporters to increase their gift and maximise their impact.

(warning: the application of these tools are not limited to fundraising, be careful how you use your new-found powers…)

Book your space now to discover the science behind successful fundraising, influence and persuasion…

Then join us afterwards for networking drinks.

All tickets include a FREE drink: £5 tickets for YPIA Members / £10 for non-members

If the cost of attending this event would be a barrier for you, please get in touch (info@ypia.co.uk), as we want to ensure everyone is able to access the support we strive to provide at YPIA.

If you have any queries or would like to discuss access requirements for this event, please don't hesitate to get in touch (info@ypia.co.uk).